Get a room full of consultants together to talk about the business of consulting, and regardless of what they consult about or who they consult to, eventually someone will pipe up and confess, “I hate the sales part of this work.”

So many consultants are brilliant at what they do, but they don’t like being self-promotional. They don’t like negotiating. In fact, many consultants don’t like anything about the sales process.

In his ground-breaking book Million Dollar Consulting, even Alan Weiss confesses that his impetus for inventing a better way to bring in work was his disdain for sales as it is typically done.

Promoting and selling our services can be a necessary evil. Or it can be a joyful way of engaging people. So then, what does it take to move away from the “fear and loathing” and step towards a better relationship with the dreaded “s” word?

What would it take to actually fall in love with the sales process?

Let’s find out together at the next #NPCons Twitter chat – next Tuesday, January 17th at 1pm US Pacific time. See you there!