Whenever I post a query to Twitter, asking for topics for the monthly #NPCons chat, someone asks a variation on the question, “How can we get clients to do what we know is in their best interests?”

Here are some examples:
• How can we get orgs to adopt social media?
• How can we get orgs to collaborate more?
• How can we get orgs to see the value in X or Y?

Regardless of the content, the intent is the same. How can we overcome clients’ reluctance to move beyond what they already know and do?

So rather than focusing on those individual content questions, let’s get to the real issue. How do we get clients to do – whatever?

Looking forward to a great conversation!!!!

Tuesday, October 18th at 1pm Pacific time (US). See you there!